![]() Presumably Apple thinks that these "new developer tools" will bring companies back to developing apps for the App Store. Major apps, such as eBay, tried Apple Watch and then quit it They came, they saw, and in a great many cases, they left again. Unlike the enormous, instantaneous success of the iPhone and iPad, app developers have not exactly stuck around with the Apple Watch. Barring some revolution in battery creation, we're probably stuck with that about 250mAh battery in the Apple Watch for some time to come. Anything that Apple includes for a feature, they have to consider the battery life impact. The more data that the watch is collecting from the internet or its own sensors, the more battery power it needs to do so, and the shorter life that the Apple Watch has.īattery chemistry and physics are remorseless, and physical volume for a battery in the Apple Watch is finite. Complications need data, and need sensors. "You can search the full App Store using dictation or scribble or just asking Siri." You can search that App Store any way you like, you're still not going to get any third-party faces.Īpple hasn't said as much, but the reasoning why it isn't allowing third-party faces at this point is likely down to battery life. "You can browse apps curated by our editorial team, or find favourite apps like Head Space or Carrot Weather, or Streaks, the Nike Run Club," he continued. :Now, to make it even easier for you to discover these apps, we are excited to bring the App Store to Apple Watch." "So, with new developer tools and a new native UI framework coming this year, we are enabling a whole new generation of apps for Apple Watch," he said. Then he touted how developers could make apps that are entirely independent of the iPhone, that could have greater and longer access to sensor data. Right after showing us new Watch faces, and before anyone got into the health features of watchOS 6, Kevin Lynch wanted to talk to us about App Stores.įirst he spoke of Apple's moves to help developers, to get them "great new tools and APIs to build great apps for Apple Watch." Right: the new App Store where faces could surely be soldĪnd it's the App Store that makes us think it's time for Apple to give up on this exclusivity. Even if you can't tell that from some of the utter rubbish iOS games that litter the App Store. If that's why Apple is keeping people away from its faces, then fine, we know Apple is very conscious of its aesthetics. True, you can be totally certain that if Apple opened up faces to developers, there would be a flood of truly, truly dreadful options right alongside all the gorgeous ones. You can do just about anything else you can think of, down to manipulating what happens with the Digital Crown, but faces are off the table. If you're a developer, you can scour Apple's documentation, you won't find a mention of being able to design a face. They're just all of them designed by Apple.Īpart from ones that Apple designs in conjunction with firms such as Hermes or Nike, every face is from Apple. Your taste may vary, but even if you don't find every single one as beautiful as Apple claims, there are some that are truly gorgeous. He then spent over a minute just taking us through the new faces that ship with watchOS 6. Kevin Lynch began his unveiling of watchOS 6 by concentrating on Watch faces ![]() "Now, are something you interact with most every day and we have more Watch faces this year since the very first Apple Watch," he continued, but obviously didn't say anything about third-party faces at the time, or we wouldn't be talking about this today. "And this is driving us to make Watch even more powerful and more personal for you." ![]() "We're thrilled at how Watch is making such a difference in so many people's lives," he started. And throughout that time, Apple has been very clear on how it understands the importance of Watch faces.īack at this year's WWDC, Kevin Lynch even chose to start his whole presentation about the new watchOS 6 by talking about faces. Only, that original Apple Watch came out four years ago. And, true, if it ever came to a choice of what Apple should devote its time to, we'd have to say that International Emergency Calling or other health monitoring features are a bit more important than a new Watch face. We can't truly imagine how hard it was to develop watchOS for the Apple Watch in the first place. Detail from Apple Watch developer documentation ![]()
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